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  • Spooky Marketing Pitfalls

    By: Mandy Cummings, Account Coordinator Successful marketing takes detail-oriented planning and precise execution. Without close attention to details and a clear focus, efforts can oftentimes miss the mark. Common marketing mistakes include: Confusing Brand Identity – Keeping things consistent is an easy task that can slip to the back of the mind. It is necessary

  • Can’t Fight the Algorithm

    By: Mandy Cummings, Account Coordinator Clients of ours are often surprised to hear that their Facebook posts are (on average) reaching just about 16% of their total number of likes. That means that, for instance, when you posted about the awesome new promotion you were running last week to your 1,000 friends, just about 160

  • Why do you use social media?

    By: Alicia Beard, Account Manager When building a social media strategy for your company, WildRock often recommends a seemingly obvious first step: take a pause and consider why you use social media. Is it to connect with family and friends? Share a cool article? Play a game? Be reminded to “BUY OUR PRODUCT NOW?” Ok,

  • The Summer of Cycling at WildRock

    By: Kristin Golliher, WildRock CEO & Founder   When WildRock got on board during the summer 2012 to help coordinate the USA Pro Challenge Launch Parties, we immediately knew we were part of something special. So when the word came that Northern Colorado had been selected to host Stage 6 of the 2013 USA Pro

  • Expecting the Unexpected: The Importance of Crisis Management

    By: Sara Seely, Account Development Executive This topic makes most people cringe and for good reason. If you own your own business or are responsible for managing your organization’s brand reputation, you already know how much work goes into building a strong and positive brand presence. But are you prepared and ready to respond to

  • The search and social revolution: How to become one of the cool kids

    By: Alicia Beard, PR & Marketing Account Manager Just like social media forever changed public relations and marketing, it is now altering the way we approach search engine optimization, or SEO. Before social media, businesses and organizations communicated to consumers through the media—news stories, advertisements, websites, etc. In just a few short years, social media

  • Future of PR

    By: Alicia Beard, WildRock PR & Marketing Account Manager Public relations has always been about getting the right story to the right person at the right time- a mix of instinct, know-how and a good Rolodex. But like any industry, it’s shaped by emerging technologies, and in particular, the way social media and mobile devices