Take a Walk
By: Alicia Beard, Account Manager One of the most challenging aspects of the PR field is finding a balance between our “business hat” and “creative hat.” The profession straddles both sides of the spectrums – and we’ll bet most PR pros will tell you that is one of the things they love most about their
Infiltrating strategy into everything you do
By: Alicia Beard, WildRock Account Manager Every once in awhile the WildRock team will take a moment to step back from the whirlwind of projects and to-do lists to reflect on why we do what we do. It seems simple enough, but the clarity around your company values, or pillars as we refer to them,
What’s in a brand? (Act I)
By: Mandy Cummings, WildRock Office Administrator A rose by any other name would smell as sweet, right? True for star-crossed lovers, but not so much when it comes to branding. When you’re ready to start using marketing and PR tactics to get the word out about your business, it’s imperative to have a strong brand
