Turn on a Dime

By: Mandy Cummings, Account Coordinator

Here’s a PR tip that sounds like it should be a lot easier than it really is. Ready for the challenge? Being an opportunistic marketer means seeing the world around you through your brand’s perspective. While you might be personally planning a matching costume with your significant other for Halloween this year, a restaurateur is perfecting pumpkin recipes; a board member for a local nonprofit is planning a community festival; a dentist is seeing an influx of cavities; the list goes on.

Brands can be opportunistic even when the situation seems unfavorable. Bodyform’s cheeky YouTube response to a customer’s concerns over their “truth in advertising” is an excellent example of this (watch the video, you won’t be disappointed).

As David Mercer, bestselling technical writer points out, “Making witty and engaging content that relates to current affairs is one of the best ways to ensure your content generates plenty of buzz, and ultimately high rankings in search engines.” So, while that couples’ costume might seem like the hot point on your to-do list, don’t forget to pay attention to the seasonal and cultural holes your brand could be filling.

Some tips on how to strike when opportunity hits:

• Keep a pulse on news/trends.
• Set up targeted, industry-specific Google Alerts.
• Be vigilant when it comes to customer service inquiries.
• Be social media pros.
• Keep a sense of humor (don’t take things too personally).

Let WildRock be your opportunity watchdog – contact us to learn more about how our services can help you have your own infamous Oreo Blackout moment.